Creating your pitch deck presentation in Figma (+Template!)
Creating presentations is bread-and-butter in any industry. There are many different platforms for making them. There are also a million different ways to approach them.
The key is finding the right tool to convey your idea.
Figma is a great tool, and not only for pitch decks. It is a versatile design platform suitable for a number of things.
Here you also get a great template for a pitch deck presentation for free. The template can be a helpful walkthrough for your presentation.
It’s simple, but don’t be fooled; it’s effective as anything.
You just need a free account and you’re all set.
You can find the template here.
The template is completely customisable. You get typefaces, styles and colours which suit any project.
The template includes 12 slides, which is the perfect amount for a strong pitch deck presentation.
You will get slides for all necessary components. You can make an awesome presentation with just a bit of effort.
The best thing about it, though? It’s incredibly easy to customise and navigate. User friendliness is what it’s all about.
You don’t have to be a designer to make this template stunning. This design software is a wonderful beginner-friendly design platform.
But, that doesn’t mean it has limited tools for experienced designers. Everyone will find whatever they need.
This free template is customisable so it can fit any business or project. It’s a great starting point for novice designers. But it can be a time-saver for more experienced users, too.
It’s incredibly easy to navigate and adjust. It’s an awesome platform for designers because it has a great sharing feature.
There can be multiple contributors on the same project, in this case presentation. Not only that, but unlimited viewers on it.
In this tool, there is also an embedded comment system. This means everyone involved can see the others’ comments and comment for themselves.
It’s a brilliant collaborative tool. If you want to know more about it click here. It’s a great choice for all your design needs.
Best of all, it’s available for all of the most popular operating systems.
The slides of this presentation are modern, clean and neat. As you can see, the user interface is as simple as it comes.
On the left side you have all the slides arranged as objects. That way it’s easy to keep track of them and the changes you make.
You can edit the template right there in your browser. This saves you the hassle of installing programmes and updating it. It’s the perfect tool for on the go.
Once you’ve finished all the edits and tweaks, sharing is just a click away. Easy-peasy. It’s that simple. You can share the presentation without having to export it.
Only when you start using this design tool do you realise how much time it can save you. This pitch deck template has slides for all the important points in your presentation.
As for presenting your pitch deck, it’s just as simple. The shortcuts are there for your convenience.
You simply press the present button, and you’re good to go. There’s no need for a second device or programme. Everything is at your fingertips.
The changes you make to this template are up to you. And the possibilities are endless.
Once you’ve started the presentation, the navigation is child’s play. Everything’s clear and logical, even if you’ve never used this design tool before.
You only need to wow the audience with your speech: the professional visuals are there.
This template is a fool-proof presentation kit. Paired withother awesome features, it makes for a design force to be reckoned with.
It’s an amazing tool for first-time business owners, as well as veterans of any industry. It’s easy to use, simple but still impactful.
So, give it a try (it’s free).
What is a pitch deck presentation?
In short, it’s a brief presentation that provides an overview of your company. You use a pitch deck presentation to give potential investors an idea about your company and product.
Pitch deck presentations can often be the first contact investors have with your product. They should be polished, but precise.
They are a great way to widen your reach.
Pitch decks have been around since the beginning of the modern corporate world. Think Mad Men – those snazzy vintage ad campaigns had to start somewhere. They started on presentation boards.
We have it both easier and harder nowadays. We can make presentations in a fraction of the time, but our audience is harsher.
People’s attention span is shorter. The pitch deck needs to wow or it’s a failure. It’s a cutthroat world out there.
But, it’s not so bleak. There are ways you can ensure your investors will be engaged.
In this article, we’ll take a look at what makes an awesome pitch deck presentation. Plus, you will find a great pitch deck presentation template. It’s an amazing example of an effective presentation.
Now, on to the tips. There’s no strict plan to make a pitch deck presentation. We’ll try to give you a couple of pointers that will help you.
Don’t info dump
Pitch decks should be short and sweet. If the investors have questions, they will ask. Simple as that.
There are a few things a good pitch deck should include. When we say brief, we mean 10-20 slides. That’s ample space to present your company. Keep it simple and to the point.
You can explain more in details verbally. Keep the content of the slides trimmed. Necessary elements will do just fine.
Pitch decks presentations must make an impression. They need to make an impact on the audience.
If there’s too much information, the audience will lose interest. It’s a good idea to choose the stuff you’ll include.
You can make clarifications as you present, but keep the presentation compact.
This ties into the next tip.
The message must be clear
The elements mustn’t leave room for confusion. The potential investor should have all the important info by the end.
You could make a mockup version of the presentation. That way, you’ll be able to cut all the unnecessary things.
Put everything you can think of down. Then, little by little do away with the stuff that’s unimportant.
But, be sure to present the information in a clear way. Imagine if you were seeing the information for the first time. Ask yourself whether there is place for misunderstanding.
All of the information should be understandable to a layman. Present your ideas in a simple, concise way.
A good presentation is easy to follow. It can describe a company or product to someone who isn’t in the industry.
The intro slide – the first contact
You should think about your company summary. Think about how you can best describe it.
The first slide should be an introduction. It should announce your company and hint at the point of the presentation.
The introduction should be brief. There’s no need to say everything at once. You’ll have plenty of space in the rest of the pitch.
Keep your introduction sleek. After all, first impressions matter.
This is where your logo comes in. Logos are very important in a pitch deck presentation. They help audiences remember your company or product.
So it’s well worth investing in a good logo design. It’s your calling card, in the digital sphere as well as the real world.
What problem do you solve?
Presumably, your company or product solves a problem.
It can be anything.
For example, a lot of sites have different prices for the same pair of shoes. It’s annoying and can even be predatory.
It’s a problem millions of people encounter in digital spaces. Explain the problem your product would solve. There are a lot of problems out there.
The digital age poses many issues that weren’t even conceivable before.
So, a valuable app would be one that addresses some of those common issues. Solution-oriented companies and products are in almost constant demand.
Your app would compare prices and find the best one.
That means your app solves a problem millions of people have. Explain how the problem affects people. Underline the reason why it should be solved.
What’s your solution?
This is where you come in. Presumably, your company or product solves a problem.
Say you’re developing an application that compares prices for the same things? Fantastic! Make sure to explain why such an app would be useful to someone.
Make sure you say how your product helps. It’s important to know what an app or service actually does. You don’t have to go into great detail, but do explain.
Tell the audience why it’s your app is important. Let them know how it helps the average person. A good app should cover many demographic groups.
So make sure to feature ways how your app can help a variety of people. That way your pitch will be more likely to interest the potential investor.
Be clear about your business plan
This tip is practically common sense. You need to be clear about your business plan. You need to be clear about it even before you begin making a pitch deck.
It’s easy to see why. It gives your pitch legitimacy. It also helps you iron out details you might have overlooked before.
It’s a good idea to include your start-up vision. Consider having a vision board. Think about where your company can go.
You should be clear about your plans. Define your goals and think about the way you can achieve them.
Starting a new project is an almost magical time. People often feel that sky’s the limit, which is fine. More than fine, actually. Ambition is the key ingredient to success.
But if you oversell your product, all you’ll get is angry customers. You must be objective. No product, however great, is going to be perfect.
So, you should be clear about possible downsides upfront.
If you make your project sound too good to be true, it’ll put investors off. They’ll suspect something’s not right.
This also goes with your business plan. It’s great to shoot for the stars, but be realistic about the present time. It will be much easier to manage expectations with achievable goals.
This doesn’t mean no to push boundaries. The key is finding that perfect middle ground.
That sounds difficult in theory. But it becomes much clearer during the process of production. You’ll see what you can and can’t accomplish.
Give an overview of the market size and opportunities
Most markets are very competitive. Research on the market and your key competitors really pays off.
Try to find a portion of the market where the possibilities are relatively sparse. This might be difficult, but it helps in the long run.
Find opportunities where you might make most impact with your product. Try to understand what is missing from the bigger picture.
This doesn’t mean you have to completely overhaul your product, though. You should rely on and believe in your idea.
But, you can make little tweaks here and there. A good app or product is as versatile as possible.
There’s no reason why you should limit yourself to one target demographic.
Last updated: April 05, 2021