Having trouble with the latest Google Analytics update (AKA GA4) and want to find an alternative that is more straightforward, without all the complicated reports? And are you growing tired of the infamous GA4 data delay?
The good news is that you’re not alone.
While Google Analytics has long been the go-to tool for this purpose, there are several other alternatives that offer unique features and benefits. In this article, we will explore the 15 best Google Analytics competitors and alternatives for 2023, providing you with a comprehensive overview of each option.
I’ve been in the same position of frantically trying to find an alternative, so here are some great solutions to save you the time and hassle:
1. Fathom Analytics (🏆Winner)
Fathom Analytics is an easy-to-use, privacy-focused alternative to Google Analytics that offers a simplified and privacy-first approach to web analytics. It provides quantitative data and metrics on website performance, including traffic, bounce rate, and goal completions. Fathom’s minimal data collection and pared-down dashboard make it a good choice for smaller businesses. It also bypasses ad blockers, providing a more complete set of data.
Having used this on multiple websites, I can say that it has been my favorite by far, and I didn’t mind that there was a small monthly fee because I was tired of dealing with having to create reports in GA4 and the data reporting delays and lags from GA4. And I wish I had used it from the start rather than trying a bunch of other free products that were missing important functionality. To me, it was a no-brainer.
I had tried a BUNCH of others (and wasted way too much time before finding Fathom), and the other solutions were either too simplistic (not giving me the right data) or too complex.
Full disclosure: Because I love it so much and use it for my project, I’m including a unique link here as a referral because I personally use and love it.
Fathom Analytics is the perfect balance of giving you all the useful insights you need, while at the same time not being too complex.
Plus, it’s lightweight and fast, so it won’t bog down your site. It is also pagespeed friendly if you’re looking for a fast load time.
- Great real-time reporting with no delays
- Easy-to-use (no learning curve)
- It lets you drill down and see the details of your referral traffic – for example, what are the top pages people land on from who come from Twitter, Google, or any other site? Many lightweight analytics tools don’t give you this level of detail, which is something I wanted from a GA replacement.
- Generate and track UTMs to see the effectiveness of your marketing campaigns
- Not cluttered
- Bypass ad blockers for complete data
- Remain compliant with GDPR, CCPA, and PECR
- Small embed code for fast loading
- Streamlined dashboard for quick analysis
Click here to get a free 30-day trial of Fathom Analytics & $10 off your first invoice and paid plans starting at $14 per month. For me, it was a small price to pay for keeping my sanity. 🙂 It has all the functionality I needed from the old Google Analytics, while also being lightweight + loading quickly on the site and being easy-to-use.
Clicky is a privacy-friendly analytics tool known for its real-time traffic analytics and heatmap tracking. It offers similar metrics to Google Analytics but with a simpler and more intuitive interface. Clicky’s heatmap tracking allows you to visualize user behavior on your site, helping you identify areas for improvement. The tool also offers mobile compatibility and remains GDPR-compliant.
- Reporting in real-time
- Heatmap tracking
- Backlink analysis
- Mobile compatibility
- Remain GDPR-compliant
Clicky offers a limited free plan and a 21-day free trial of the premium service. Paid options start at $9.99 per month.
Matomo is a privacy-focused, open-source web analytics platform used by over 1.4 million websites worldwide. It offers a comprehensive set of features, including heatmaps, session recordings, SEO keyword reporting, and A/B testing. Matomo prides itself on its adherence to privacy laws, such as GDPR and the California Consumer Privacy Act (CCPA). It also allows for easy migration from Google Analytics by enabling you to import your historical data directly into the platform.
- Avoid data sampling
- Retain data ownership
- Remain GDPR- and CCPA-compliant
- Access behavioral analytics
- Import historical data from Google Analytics
Matomo offers a free plan with limited features and hosting on your own servers. Paid plans start at $23 per month, based on monthly traffic.
4. Analytics Narratives
Analytics Narratives is a data-driven decision-making tool that imports data from Google Analytics to provide narratives and intelligent insights. This tool helps improve your team’s understanding of your target customers and streamlines your marketing efforts. Analytics Narratives allows you to track multiple campaigns, generate reports, and receive alerts for significant changes in website data or user behavior.
- Import Google Analytics data
- Make analytics more efficient with a single interface
- Track, view, and make optimal use of marketing data
- Automate reports and receive them in your inbox
- Get personalized insights and understand your users better
Analytics Narratives offers a subscription plan for $39 per month, with additional in-app purchases available for each data source.
ImpactHero is an AI-powered tool that analyzes your content’s impact on customer behavior. By tracking the customer journey stages, ImpactHero identifies which content is most impactful and provides recommendations on how to improve your content strategy. This tool integrates with Google Tag Manager to provide insights on traffic sources and content performance metrics. With ImpactHero, you can measure the monetary impact of your content pages and tailor your content to different stages of the customer journey.
- Tailor content to stages in the customer journey
- Discover areas for improvement in content strategy
- Measure the monetary impact of content pages
- Analyze traffic sources and content performance metrics
ImpactHero offers a free trial for Semrush users. After the trial period, it can be added to any paid Semrush subscription for $200 per month, with pricing based on the number of campaigns.
6. Piwik PRO
Piwik PRO Analytics Suite is a robust analytics solution focused on privacy and data security. It offers a range of quantitative data similar to Google Analytics, along with business intelligence tools for more advanced analysis. Piwik PRO features real-time data monitoring, user segmentation, customizable reports, and familiar dashboards. This tool is highly compliant with privacy laws and is suitable for use in sectors such as government, healthcare, insurance, and finance.
- Avoid data sampling
- User-friendly dashboards and reports
- Remain compliant with GDPR, CCPA, and HIPAA
- Leverage integrated business intelligence tools
- Retain control of your data
Piwik PRO offers a free plan with limitations on monthly actions. Paid plans are customizable based on traffic and individual use case.
Need analytics for a Notion site only? Notionlytics is a great option because it’s hyper-focused on serving only Notion users.
- Check out visitors to your Notion pages
- Lightweight and minimalist design that is easy to use
Pricing details can be obtained by going to the website.
Woopra is an analytics suite that provides insights into customer behavior across the entire customer lifecycle. It categorizes data into journey, trends, cohort, retention, and behavior, offering more contextual insights compared to basic analytics tools. Woopra’s web application and desktop application provide improved performance and seamless integration with popular third-party tools. The visualization reports and dashboards in Woopra are designed to help you better understand your customers and their journey.
- Analytics categorization for better insights
- Tracking users at every touchpoint in their journey
- High-performance desktop client
- Integration with third-party tools
- Visualization reports
Woopra offers a free plan with limited features and paid plans starting at $999 per month.
Semrush is a powerful all-in-one marketing toolkit that offers a wide range of analytics solutions. With Semrush, you can track keyword rankings, analyze backlink profiles, and monitor your competitors’ traffic trends. One standout feature is the Organic Traffic Insights tool, which combines data from Google Analytics, Google Search Console, and Semrush into a single dashboard. This tool also uncovers “not-provided” keywords, providing valuable insights into your website’s performance.
- Track competitors’ traffic and engagement metrics
- Discover users’ interests and brand preferences
- Analyze backlink profiles of your website and competitors’ websites
- Unearth valuable keywords and monitor Google rankings
- Remain GDPR-compliant
- Access an entire suite of SEO tools
You can try Semrush for free or choose from three paid plans starting at $129.95 per month. The Traffic Analytics tool is available for an additional $200 per month.
Mixpanel is a product analytics tool that offers real-time data on user interaction with your internet-based product. It goes beyond basic traffic analytics, providing insights into trends and user behavior. Mixpanel allows for intuitive segmenting, A/B testing, custom event tracking, and user behavior insights. It serves as a robust alternative to Google Analytics for businesses looking for in-depth product analytics.
- Track user behavior
- Customizable dashboard options
- Easy setup and use
- Robust reports and data visualizations
Mixpanel offers a limited free plan and paid options starting at around $20 per month.
11. Adobe Analytics
Adobe Analytics is an enterprise-level, cloud-based analytics platform that offers advanced tools and reports. It provides a similar range of data and metrics as Google Analytics but with more sophisticated features. Adobe Analytics leverages machine learning to provide in-depth attribution reports and conduct predictive modeling. It offers deep insights into user behavior and helps businesses make data-backed decisions.
- Beautiful data visualizations
- Business intelligence tools and predictive modeling
- Comparable features to Google Analytics
- Deeper insights into users and their journey
Adobe Analytics offers three pricing tiers, available upon request.
12. Open Web Analytics
Open Web Analytics is an open-source web analytics platform that provides comprehensive insights into website traffic, user behavior, and conversion rates. It offers a wide range of features and can be customized to suit individual needs.
- Open source
- Analyze web traffic
- Analyze user behavior
GoSquared Analytics is a privacy-friendly alternative to Google Analytics that offers a simple and intuitive interface. It provides key web metrics in a single-page dashboard, making it easy to monitor your website’s performance. GoSquared offers real-time data reporting and integration with popular third-party tools like Slack, Squarespace, WordPress, and Shopify. It is suitable for businesses looking for a user-friendly analytics solution.
- Simple, intuitive interface and reports
- Real-time data reporting
- Key metrics and reports without a learning curve
- GDPR and privacy law compliance
- Integration with third-party tools
GoSquared offers a seven-day unlimited free trial and paid plans starting at $9 per month.
Gauges is a real-time analytics tool that provides web analytics and user demographic data. It offers complete, up-to-the-second insights on traffic and engagement metrics. Gauges allows for tracking multiple properties and provides a clean and simple interface for easy analysis. It is a cost-effective alternative to Google Analytics, suitable for businesses with multiple websites and properties.
- Real-time complete analytics
- Focus on visitor metrics
- Clean and simple interface and reports
- Track multiple properties
- Cost-effective pricing
Gauges offers a free seven-day trial and paid plans starting at $6 per month.
15. Simple Analytics
- Simple, intuitive metrics on a single page
- Fast-loading lightweight script
- GDPR and privacy law compliance
- Import Google Analytics historical data
Simple Analytics offers a 14-day free trial and paid plans starting at $9 per month.
In conclusion, there are several excellent alternatives to Google Analytics that offer unique features and benefits. Whether you prioritize privacy, simplicity, or advanced analytics capabilities, there is a solution available to meet your needs. Consider the options discussed in this article and choose the alternative that aligns best with your business goals and requirements.